Who We Are


Welcome to the new and improved SVSports.com

Who we are 


If you are a returning visitor, we hope you enjoy the enhanced features of our new site.

If you are new to our site and unfamiliar with our company, please read below for information about who we are.



About Schuylkill Valley Sports

Schuylkill Valley Sports, Inc. has been in business since 1971, originating with its first location in Audubon, PA.  Serving Eastern and Central PA, Schuylkill Valley Sports is a full-service sporting goods retailer and team athletic dealer with 13 current store locations and multiple seasonal fan shops.  Schuylkill Valley Sports is well known for supplying high quality merchandise from the finest athletic equipment, footwear, and apparel manufacturers for Baseball, Basketball, Football, Fitness, Field Hockey, Ice Hockey, Lacrosse, Running, Skateboarding, Soccer, Swimming, Volleyball, Wrestling, Weightlifting, CrossFit, Disc Golf and more.

Schuylkill Valley Sports is also one of the largest team sports suppliers in eastern PA. We are your one-stop source for uniforms, equipment, jackets, team shoes and cleats, coaches apparel, active clothing, hats, cheerleading outfits and supplies, and field equipment. We specialize in affordable screen-printed and embroidered apparel and promotional items.  We can outfit your team, league, or organization with uniforms, t-shirts, staff shirts and more.  We offer no-risk apparel fundraisers and custom webpages to help your group or organization raise funds while offering your participants and families great products.  Be sure to contact one of our Teamsales representatives for more information.

Schuylkill Valley Sports and SVSports.com combine to give you full access to the latest in sports.  We offer only the highest quality merchandise from the top names in sports.    We carry only the best from Nike, adidas, Under Armour, Asics, New Balance, Brooks, Saucony, Timberland, Reebok, Oakley, Easton, DeMarini, Rawlings, Louisville Slugger, Wilson, Nokona, The North Face, Banner '47, Innova, Discraft, Franklin and more.  Schuylkill Valley Sports in your hometown sports store!


Schuylkill Valley Sports Videos







Schuylkill Valley Sports Press Releases

Schuylkill Valley Sports supports PHIT Act and visits Congress to support - October 2019

Pottstown, PA- Schuylkill Valley Sports President, Jerry Williams, serves on the board of the National Sporting Goods Association and recently visited Congress to lobby on behalf of the PHIT Act (Personal Health Investment Today).  SVS continues to support this bipartisan piece of legislation that will allow the use of Pre-Tax Medical Accounts, such as Flexible Spending Accounts or Health Saving Accounts, towards physical activity.  If passed that money could be used to cover physical activity expenses such as:
  • youth & adult sports league fees
  • health club memberships
  • exercise classes
  • sports & fitness equipment
  • youth camps & more
As healthcare costs continue to skyrocket, reports show that youth are becoming more and more inactive, contributing to one in three now overweight.  Jerry Williams mentioned “there surprisingly was bi-partisan support, has already passed in the House of Representatives and has a good chance to be enacted into law this year”.

SVSports Featured in Route 422 Business Advisor Page 3 Profile - January 2019


View Original Image HERE

Albright Partners with Under Armour, Schuylkill Valley Sports

August 1, 2018 READING, Pa. – The Albright College Athletic Department has announced a multi-year partnership with Under Armour and Schuylkill Valley Sports effective immediately ahead of the 2018-19 academic year.

The agreement includes an in-store discount to all Albright students and employees on all in-store product. Students and employees need only show their school ID to receive the discount. Team uniforms will be cycled into the Under Armour brand and the Albright teams will be provided a discount as well.

"Albright is excited to partner with Schuylkill Valley Sports and Under Armour to outfit our student-athletes, staff and fans with high-quality apparel," said Albright Co-Athletic Director Janice Luck. "The partnership will enhance the Albright athletic brand and provide our intercollegiate teams with some of the best uniforms on the market."

"We have been working with Albright for the past 10 years and are excited to be bringing Under Armour into the partnership" said Mark Dagon, Team Sales Manager at the Schuylkill Valley Sports located on 5th Street Highway in Reading. "We are proud to be their partner and happy that we can assist with the student-athlete experience."


Schuylkill Valley Sports’ President Jerry Williams in Washington D.C. as part of NSGA’s delegation

June 7, 2017-  The NSGA (National Sporting Goods Association) announced that legislation aimed at removing unfair conditions from the retail marketplace has been reintroduced. The Marketplace Fairness Act (S. 976) and the Remote Transactions Parity Act (H.R. 2193) were introduced recently, less than 24 hours after NSGA completed its third annual Capitol Hill Lobbying Day activities in Washington, DC.

The bipartisan RTPA bill was reintroduced in the House by Representatives Kristi Noem (R SD-AL), Steve Womack (R AR-3), Jason Chaffetz (R UT-3), Steve Stivers (R OH-15), Lou Barletta (R PA-11), John Conyers (D MI-13), Jackie Speier (D CA-14), Peter Welch (D VT-AL), Suzan DelBene (D WA-1) and David Cicilline (D RI-1). The bipartisan MFA bill was reintroduced by Senators Lamar Alexander (R TN), Mike Enzi (R WY), Dick Durbin (D IL) and Heidi Heitkamp (D ND).  “NSGA has vigorously supported these bi-partisan bills and urges Congress to make 2017 the year when the unfair sales tax loophole is finally legislated out of existence,” NSGA President & CEO Matt Carlson said. “For far too long, online-only retailers have enjoyed an unfair advantage by avoiding sales tax. I’m sure our brick-and-mortar sellers would like to enjoy the same advantage, but they’re required to collect taxes.”

In 2013, the Marketplace Fairness Act passed in the Senate, 69-27, with strong bipartisan support, but the House refused to address the bill. In 2015, states lost an estimated $26 billion in uncollected state sales taxes due to this online sales tax loophole, nearly $3 billion more than when the Senate voted to level the playing field. Chances are your local taxes have gone up to replace this lost revenue.  “Our members do not fear competition, but unfair competition with this government-sponsored favoritism is not good for our members, people who create jobs and support their communities in many ways,” Carlson added. “Now is the time for the House of Representatives to join the Senate in addressing this critical issue.  “We urge all fair-minded Americans to contact their Senators and Representatives and tell them how important it is to support these necessary bills. If Internet sellers shouldn’t have to collect sales taxes, neither should brick-and-mortar.”

NSGA’s delegation met with Representatives and staff in 19 Congressional offices last week, receiving positive receptions on NSGA’s issues, which also included support for the PHIT Act, opposition to the Border Adjustment Tax, and support for loosening regulations that burden retailers and team dealers.  Several Congressmen indicated support for PHIT and said they would sign on as co-sponsors. This bi-partisan bill encourages physical activity, reducing the costs involved for a wide range of sports and activities by allowing Americans to use their pre-tax Health Savings Accounts for activity-related purchases.

To contact your Representatives, click here and enter your zip code in the upper right-hand corner. To contact your U.S. Senator click here. For more information, please contact Larry Weindruch, NSGA Director of Public Affairs, [email protected].


Schuylkill Valley Sports Can Help Your Team or Group Raise Funds through their Apparel Fundraisers

Everyone has heard the saying “no risk, no reward” what if there was a way to take no risks and still get a reward? Schuylkill Valley Sports has the ideal fundraising technique that offers rewards, at no risk to your team/business, with very little effort.

Since 1971, Schuylkill Valley Sports has been offering custom apparel, equipment or promotional items for leagues & businesses.  They’re now using that ability to help leagues and groups in their fundraising efforts.  By setting up a simple online custom store, all you need to do is decide which items you want to sell and then send the website to all followers and fans of your group.

Here’s how it works:

1. SVS builds a customized online store for your program with the items that you want to sell. When creating this online store, the group administrator will email the link to their target group, they can post it on social media, etc. If you are unsure about what to put on the custom items, you can choose your own logo, or we can design one for you. This is all about you and what you want your items to look like.

2. When it comes to pricing, all printing and setups fees with your organizations logo or custom design are included. Customers then can visit the website on their own time during a targeted timeframe and purchase their desired items using a credit card at their convenience.  No hassle for the group organizer.

3. The administrator decides if they want the items shipped directly to each customer, to the administrator or offer in-store pickup at a specific SVS location.  

4. After the online website timeframe ends and all the items have been delivered, the team and or business will receive a check for their percentage of the sales.

There is no risk, and yet with enough online sales, there could be a huge reward. Check us out online at teamsales.svsports.com and start your fundraising today!


Schuylkill Valley Sports Announces New NFL Jersey Insurance Program

With the uncertainty surrounding today’s NFL team rosters and players increasingly on the move, Schuylkill Valley Sports has developed a buyer’s insurance program to make customers feel more secure before purchasing their next favorite player’s jersey.  Player trades, cuts and roster changes made due to the salary cap have become much more frequent in recent years, leaving many fans frustrated and hesitant when deciding what fan gear to purchase for the upcoming season.  As exciting as it can be when your favorite team signs a new star player, it’s always disappointing when a fan favorite moves on to another team.  Schuylkill Valley Sports is hoping its new NFL jersey insurance program will help fans feel more secure when purchasing a new player jersey.

Here’s how it works: SVS customers can purchase jersey insurance for $10 when purchasing a new jersey.  If the player is traded or cut from their team, the insurance will allow the customer to purchase a new jersey at 50% OFF. The insurance is valid for 18 months after original purchase date and does not include retired or injured players.  Customers do not need to turn in their original jersey to receive the discount.  Visit any one of Schuylkill Valley Sports 18 convenient locations or online at www.svsports.com for complete program details.

SVS strives to provide excellent customer service, the highest level of merchandise and incredible deals.  SVS hopes the new NFL jersey insurance will allow their customers the peace-of-mind they’re looking for when purchasing fan gear to root on their favorite teams and players.

Schuylkill Valley Sports Announces Five Year Partnership with Moravian College and UnderArmour

Bethlehem, PA- July 14, 2016- Schuylkill Valley Sports was recently awarded a five year contract by Moravian College to outfit athletes and athletic staff in UnderArmour on-field and practice apparel/gear.  Under the contract, Schuylkill Valley Sports will supply UnderArmour apparel and equipment to the athletes, coaches, and department staff of twenty varsity sports of the 274-year-old college.

Moravian College pursued the deal to maximize their buying power and brand their sports with UnderAmour, a leader in the sports apparel and equipment industry.

 “We are very excited and grateful to put this deal in place with Moravian College” said Jerry Williams, President of Schuylkill Valley Sports, “allowing them to take advantage of their purchasing power while aligning themselves with such a leader in the apparel and equipment industry”.

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